Apple Introduces AppleCare One: One Simple Plan to Protect All Your Apple Devices

CUPERTINO, CALIFORNIA — July 23, 2025
Apple has officially launched AppleCare One, a groundbreaking unified coverage plan that allows customers to protect multiple Apple devices under one affordable monthly subscription. Starting at just $19.99/month for up to three devices, AppleCare One delivers a seamless support experience and extends peace of mind to Apple users nationwide.

“Built on the trusted foundation of AppleCare+, AppleCare One makes it easier than ever to protect the products you love and depend on,” said Bob Borchers, Apple’s VP of Worldwide Product Marketing.


✅ What Is AppleCare One?

AppleCare One is Apple’s newest device protection service that consolidates AppleCare+ benefits into a single, flexible plan. It covers:

  • Unlimited accidental damage repairs (drops, spills, cracks)
  • Battery service
  • 24/7 priority access to Apple experts
  • Theft and loss coverage — now expanded to iPad and Apple Watch

Customers can cover up to 3 Apple devices — including iPhone, iPad, Mac, and Apple Watch — under one plan for $19.99/month. Each additional device can be added for only $5.99/month.


📦 Why AppleCare One Stands Out

1. One Plan. More Value.

Instead of juggling multiple AppleCare+ subscriptions, AppleCare One offers a unified plan with pricing that saves users up to $11/month when covering three devices.

2. Add Devices You Already Own

For the first time, customers can add eligible Apple devices up to four years old — as long as they’re in good condition — to their protection plan. This eliminates the previous 60-day purchase window limitation.

3. Smart, Hassle-Free Management

AppleCare One adapts with your tech needs:

  • Trade-in a device? The new device is auto-added to your plan.
  • Want to change coverage? You can move products in and out at any time.
  • No commitment: It’s a monthly plan you can pause or modify anytime.

📱 How to Get AppleCare One

Starting tomorrow, U.S. customers can sign up directly through their:

  • iPhone
  • iPad
  • Mac
  • Or by visiting a local Apple Store

To learn more, visit apple.com/applecare.


🔒 Peace of Mind — Now Packaged Smarter

AppleCare One is a bold step forward in making Apple ownership more secure and stress-free. Whether you’re a student, creative professional, or business leader, it’s never been easier — or more affordable — to protect your Apple ecosystem in one place.

Streamlined, smart, and customer-first.
That’s the AppleCare One promise.

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